Description

E-commerce is now establishing itself as an essential sales channel. To take advantage of the growth in e-commerce, you want to define an e-commerce strategy that delivers results, generate traffic to your site and develop sales. This is the purpose of this e-commerce training.

Who is this training for ?

For whom ?

Marketing or sales manager, project manager having to develop e-commerce.

Prerequisites

None.

Training objectives

Learn the keys and the approach to generate traffic and convert Internet users.

Acquire the basics to implement a cross-channel e-commerce strategy.

Training program

• Before the face-to-face
  • A self-diagnosis.
• Identify the keys to e-commerce
  • The framework: logistics, online payment, delivery and platforms.
  • Purchasing behavior and buyer typologies.
  • Big data at its service customer knowledge.
• Optimize the economic model
  • The basics of the economic model and ROI.
  • Optimize the conversion funnel.
  • Key indicators and axes of analysis.
• E-merchandising: improving the assortment
  • From behavioral analysis to e-merchandising.
  • Key areas and highlighting: zoom, videos, chatbots, retargeting...
  • Personalize it customer experience (UX/CX).
• Generate traffic and convert
  • Mixer les actions : e-mailing, display, retargeting, affiliate, marketplaces, blogs, SEO, SEA, ...
  • Utiliser push produit, up-selling, cross-selling et inbound marketing.
• Implement the multichannel e-commerce strategy
  • Structure the system around the customer journey.
  • Models: web to store, mobile to store to web, store to web...
  • CRM and synergy between channels.
• After face-to-face, implementation in a work situation
  • A strengthening program: one challenge per week for 7 weeks.