Description
Digital, social networks… What are they? New generation applications, and new uses where the Internet user becomes an actor. Sociological changes which rely on major technical innovations. This training will allow you to take stock of these new tools, understand how the French use them and what interest they present for businesses.
Who is this training for ?
For whom ?Anyone starting out on social media and wanting to familiarize themselves with social networks and media. This training is aimed at beginners with social networks, people who already have experience can follow the training "Digital communication strategy on social networks" (ref. 7926).
Prerequisites
- Be comfortable using the computer and surfing the Internet.
Training objectives
Training program
- Before the face-to-face
- A self-diagnosis.
- Identify new uses of digital
- Internet users as actors of their communication.
- Define the notions of Web 2.0, social Web, collaborative Web and collective intelligence.
- Social media overview
- Definition, uses and key figures of social networks and media: Facebook, Twitter, Linkedin, Viadeo, Pinterest, Instagram, Snapchat,…
- Blogs, wikis: what uses for business ?
- Use networks and social media
- Facebook: The different formats: profile, page, group. How brands use business pages. Facebook's Edge Rank. Advertising on Facebook.
- Instagram: How it works and specifics . What use by companies? Create an effective publication and choose your hashtags.
- Twitter: Features and uses: tweet, hashtag, followers... Interest for a company.
- Linkedin and Slideshare: Individual professional uses: how to optimize your profile? Interest and uses by companies. Use Slideshare to find professional content.
- YouTube channel: what place in companies' social media systems?
- Picture marketing: communicate through images with Instagram, Pinterest, Snapchat.
- Live video: Twitter (Periscope), Facebook Live, YouTube Live,...
- E-reputation and online monitoring
- Digital identity, personal branding and e-reputation: the importance of the search engine.
- Set up a monitoring system.
- After face-to-face - Implementation in a work situation
- A strengthening program: "One challenge per week for 7 weeks", to help you implement your training.
