Description

This training will allow you to master the different techniques to improve SEO and promote your site. It will also show you how to implement and use the associated analysis and measurement tools.

Who is this training for ?

For whom ?

Project manager, Webmaster, developer, designer, anyone related to the development and promotion of a website.

Prerequisites

Training objectives

Understand how search engines work

Master the techniques for optimizing your natural referencing

Measure the audience of your site

Increase the notoriety of your site with paid referencing

Training program

• Web Reminder
  • Web servers (Apache, IIS).
  • HTTP protocol.
  • HTML, XHTML.
  • Validation tests, issues on the referencing.
  • Accessibility.
  • Practical work Creation and audit of metatags, XHTML compliance audit.
• Search engine
  • Popularity.
  • Classification of answers.
  • Search language.
  • Positioning principles.
  • Understanding the search.
  • Keywords.
  • Google Mayday, Panda, Penguin and Colibri algorithm updates.
  • Google+ and SEO: authorrank and author ship.
  • Practical work Referencing on engines, directories, dedicated areas.
• SEO audit
  • Monitoring dashboard.
  • Keyword audit.
  • Google Adwords tools: refine keywords.
  • PageRank and TrustRank: the measure of popularity and trust of the site.
  • Define an action plan.
  • Budget.
  • Partners.
  • Practical work Implementation of an audit.
• SEO Techniques
  • Submission, indexing, positioning.
  • Frequency.
  • Use of tags: titles, images, links, URL.
  • SEO: Search Engine Optimizer.
  • Automatic SEO tools: limits, costs.
  • Pay per click.
  • Sponsored links.
  • Measure the conversion rate of a campaign.
  • The offer of Google and Bing sites.
  • Purchase of keywords.
  • SEO and networks social (facebook, google+, video sharing).
  • Practical work Implementation of techniques.
  • Content rewriting.
• Website Optimization
  • Integration of multimedia, Flash, JavaScript, Frames.
  • Optimization: MetaTag, Tag (url, alt, title.
  • ).
  • Impact of rich technologies (Ajax, Flash, SilverLight) and Web 2.
  • 0 on SEO.
  • Practical work Implementation and analysis on existing sites.
• Increase site popularity, web advertising campaign
  • Referencing in stores.
  • Principles of promotion in the Appstore and Google Play.
  • Presentation of Adwords and AdSense offers.
  • Budget.
  • Creation and optimization of the campaign.
  • Use of gadgets, cartographic offers (maps) and Local Business.
  • Use of video spaces, newsletters , forums, games, .
  • Practical work Setting up a Google AdWords campaign.
  • Defining an animation plan.