Description

Are you looking to optimize the profitability of your site? Based on concrete examples and analysis of the practices of the best e-Commerce sites, this seminar will allow you to leave with concrete solutions for optimizing your product catalog.

Who is this training for ?

For whom ?

Communication and marketing managers, Web and e-Commerce project managers, product managers, salespeople.

Prerequisites

Training objectives

Identify best practices to optimize your commercial efficiency Use e-Merchandising techniques to support online sales Implement actions aimed at optimizing the sales of an e-Commerce site

Training program

• Understanding e-Merchandising
  • Product search and presentation functionalities.
  • Purchasing procedures to sell better on a merchant site.
  • The link between e-Merchandising and e -Commerce.
  • From merchandising to e-merchandising.
  • The key success factors on the conversion rate, turnover and the amount of the average basket of the site.
• Highlight your products and transform them into an act of purchase
  • The home page: a showcase to be taken care of.
  • Navandising or Merchandising applied to navigation.
  • The quality of product lists: the keys to success.
  • The product sheet: the essential rules of good design.
  • The different transformation rates and their measurement indicators.
  • The levers for increase your conversion rate.
  • Other key performance indicators (KPIs) to take into account.
  • The essential role of the photo in the transformation into the act of purchasing.
• Present the offer in a captivating way
  • The crucial issue of the structure of the product list: examples of structured and unstructured lists.
  • Filters and sliders.
  • How Cross-Selling works .
  • The use of Up-Selling.
  • Analysis of the purchase funnel: from the product sheet to order confirmation.
  • The ideal look of a product sheet and the elements of reassurance to put forward.
  • Selection by photo and other multimedia elements.
  • The product sheet and the method of 'Eye Tracking.'}
• Bringing e-Merchandising to life
  • Managing promotional space: best practices.
  • The main families of promotions.
  • Ways to relay promotions on social networks: Facebook , Twitter, You Tube.
  • The mechanisms of affiliation: communicating promotions on partner sites.
  • Deportalize your product catalog.
  • Work on your SEO natural, buy keywords.
  • Take augmented reality into account.
  • Practice storytelling.