Description

Pilot a Web project, manage the creation or redesign of a Website, know how to make the right decisions, develop your site, analyze customer behavior, monitor investments, interact with service providers... This internship will help you will allow you to acquire a real general culture of website management with a global digital approach (web, social media, mobile, etc.).

Who is this training for ?

For whom ?

• Website manager.
• Marketing and digital communications manager.
• Web project manager.

Prerequisites

• Aucun.

Training objectives

• Manage the creation or redesign of a website.
• Measure investments, understand the vocabulary, work well with a service provider.

Training program

• The scope of a digital project
  • An evolution of customer relations and the omnichannel approach (website, social media, mobile equipment, etc.).
  • Understand the evolution of the business world to lead an internal digital project.
  • The Web eco-system and its new professions.
• Design the web project Write the specifications.
  • Project planning (Gantt chart, subdivision, sprints, etc.).
  • Carry out the call for tenders.
  • Choice of service provider and the contract.
  • Financial approach.
• Manage the web project V-cycle methodology and method
  • Agile (advantages and disadvantages).
  • Adapting agility to its context.
  • The actors of a Digital project (working with service providers).
  • Predictive analysis (KPI, indicators, TdB, ROI...).
  • Visibility and SEO (SEM, SEA, SEO, SMO).
• Technology
  • The major trends (DevOps, Big Data, IOT, AI, Chat Bots, ...).
  • The fundamentals of the Web and its languages.
  • The mobile strategy (mobile application, WebApp and Responsive Web Design Site).
  • CMS and information processing workflow.
  • Collaborative tools (co-creation of content, management collaborative project, CSR...).
  • Cloud and SaaS hosting solutions.