Description

When prospecting becomes a necessity, all means are good to reach your targets. If traditional levers - telephone, mailing, trade fairs, etc. - are still relevant, social selling constitutes a real booster. You still need to know how to use them so as not to get lost! This very operational training focuses on social networks for prospecting and equips you to implement it immediately.

Who is this training for ?

For whom ?

Salesperson, sales engineer, sales manager. Anyone who would like to use social networks to boost their prospecting.

Prerequisites

None.

Training objectives

Adapt your commercial prospecting strategy to social networks

Cultivate your commercial personal branding

Communicate with your prospects clearly and effectively

Training program

• Define networking objectives in accordance with your commercial prospecting strategy
  • Action: Diagnose your needs and identify the network(s) to favor.
• Identify the key points of an attractive and differentiating profile
  • Action: Build or optimize your profile on your target network
• Use the direct approach to contact your target prospects
  • Action: Get in touch directly or via a recommendation.
• Use the indirect approach to get noticed by your target prospects
  • Action: Publish on networks to develop your notoriety and expertise.