Description
To achieve its goal, an email must clear four hurdles: it must be opened, read to the end, understood and acted upon. A journey strewn with pitfalls that not all emails succeed in. During this training, we will invite you to discover and experiment with the secrets of effective emails.
Who is this training for ?
For whom ?Anyone who wants to write effective emails.
Prerequisites
Training objectives
Training program
- Save time by being methodical
- Take into account the potential risks of communicating by e-mail.
- Choose when and why to prefer or abandon e-mail.
- Be aware clear with the objective pursued in writing.
- Be attentive to the choice of recipients according to the objective.
- Structure the email
- Differentiate the structure of the e-mail from that of the letter.
- Adopt the inverted pyramid construction.
- Formulate an effective object
- Choose a precise and impactful subject to hold the reader's attention.
- Apply the rules for formulating an effective subject.
- Write compelling messages Start emails in a way that makes you want to read the rest of the message. Write short, easy-to-understand sentences.
- Find the right word.
- Know the words and expressions to avoid.
- Reread from the point of view of the recipient.
- Demonstrate 'cyber-courtesy' Avoid the pitfalls of cyber-communication.
- Use the correct introduction, conclusion and politeness formulas.
- Take care of the formatting
- Ensure readability.
- Organize the message in clear and concise paragraphs.
- Optimize the sending of attachments: pdf, winzip, html, the use of FTP servers.
