Description

WordPress is the most widely used content management system (CMS), but its possibilities in terms of content production are often unknown. This training will introduce you to the WordPress Wysiwyg editor and allow you to produce content optimized for SEO and on-screen reading.

Who is this training for ?

For whom ?

Web editors, communications managers and all collaborators likely to write with the WordPress tool.

Prerequisites

Experience in writing for the Web.

Training objectives

Master the WordPress Wysiwyg editor

Highlight your content and plan to put it online

Produce content

Know and use extensions useful for content production

Training program

• Organize your content
  • Reminders about structuring and prioritizing content in WordPress.
  • Distinguish between pages and articles.
  • Use categories to structure content.
  • Build a silo structure.
  • Create and manage pages and menus.
  • Choose a good permalink format and insert key phrases into a page's URL or an article.
  • Using labels: controlling the risk of Duplicate Content.
  • Exercise: Constructing the structure of a site.
• Improve your publications
  • Create an article in WordPress: use the Wysiwyg editor.
  • Assign categories to articles.
  • Use the quick edit tool.
  • Highlight and plan the posting of an article.
  • Embed an image, video or sound.
  • Know where to embed an image or video in an article.
  • Use the "more" tag and WordPress excerpts.
  • Configure the display of Wysiwyg editor fields.
  • Exercise: Creating and structuring an enriched article.
• Optimize your content for SEO
  • Know how to install an extension.
  • Increase the capabilities of the Wysiwyg editor.
  • Configure and use an extension to optimize your content for SEO.
  • Optimize images.
  • Define an optimal article format.
  • Use semantic tags in WordPress.
  • Write an article respecting the "SEO on page" criteria in WordPress.
  • Enter the value of the "alt" attribute.
  • Exercise: Optimization of the article created for SEO.
• Promote your publications
  • Understand the need to maintain your content.
  • Create a second level of navigation between articles.
  • Create pagination for articles.
  • Archive your articles.
  • Set up a breadcrumb trail.
  • Promote your articles on social networks.
  • Use the ping services of WordPress.
  • Use a redirect plugin.
  • Exercise: Using a plugin to promote the article on social media.