Description

Digital affects all functions of the company, it is one of the levers of innovation and development and breaks down silos by management. The company no longer has a choice: the need to adapt to a new connected economy, to get ahead in a changing environment. This training meets the needs of managers who wish to tackle the digital transformation of their company or business unit.

Who is this training for ?

For whom ?

Manager, Strategy Manager. Business Unit Manager, Sales or Marketing Manager. Consultant, and anyone in charge of the digital transformation of the company.

Prerequisites

Training objectives

Understand the challenges of the company's digital transformation

Acquire an overview of digital transformation and key skills

Activate organizational, managerial and human levers

Rethink your Business Model in the digital age

Integrate the challenges and opportunities of digital transformation for the company

Training program

• Identify the challenges of digital transformation
  • Trends in a changing economy.
  • The role of digital technologies: mobile, social media, analytics, cloud computing, connected objects.
  • Knowledge of customers: E-CRM and Big data.
  • The convergence of marketing, sales, customer relations functions (0° and multi-channel vision).
  • The challenges for IT departments: security , BYOD, digital workplace...
• Develop a digital strategy
  • Digital transformation strategies
  • Identify the levers and obstacles of digital transformation
  • Examples of successful digital transformations
  • Select and organize key projects
  • Locating the degree of digital maturity of your company
  • Rethinking your Business Model in the digital age
• Digitize management and organization
  • The new role of managers
  • Digital governance
  • Digitalize the company's state of mind
  • Measuring the impact on professions (HR, marketing, sales, customer relations, etc.)