Description

During this two-day training you will learn how to write and bring to life successful storytelling, varying the narrative typologies.

Who is this training for ?

For whom ?

Anyone who uses storytelling techniques. Communications manager, journalist, community manager…

Prerequisites

None.

Training objectives

• Master the art of designing and telling a story in writing and orally, in order to serve your objectives.
• Acquire the essential techniques of impactful storytelling.
• Use emotions skillfully to fully captivate your audience. audience.

Training program

• Identify the different applications of storytelling
  • Identify the narrative potential in your company or organization.
  • The fields of application of storytelling.
  • Case study: storytelling that has made history .
• Acquire storytelling skills and techniques.
  • Give meaning, create emotion, increase your capacity for imagination.
  • Integrate the rules of narration: the narrative schema.
  • Structure your story by working in particular on the introduction and the fall.
• Stages of storytelling
  • The story.
  • The story.
  • The setting.
• Apply storytelling in written and oral communications
  • To tell your story and differentiate yourself.
  • To support change.
  • To promote a brand, an event, etc..