Description
Who is this training for ?
For whom ?
This training is intended for marketing professionals, marketing managers, data analysts and anyone interested in integrating artificial intelligence into their company's marketing strategies.
Prerequisites
No prior knowledge of artificial intelligence is necessary to participate in this training. However, a basic understanding of marketing and digital technologies would be beneficial.
Training objectives
Training program
- Session 1: Introduction to AI in Marketing
- Understand the fundamental concepts of artificial intelligence
- Explore the applications of AI in marketing
- Discussion on the impact of AI on modern marketing strategies
- Session 2: Types of AI and their applications in marketing
- Presentation of the different types of artificial intelligence (weak AI, strong AI, etc.)
- Analysis of the specific use cases of each type of AI in marketing
- Reflection on the advantages and limits of each type of AI in a marketing context
- Session 3: Data Collection and Analysis for AI-Driven Marketing Decision Making
- Data collection techniques relevant to AI in marketing (customer data analysis, behavioral data, etc.)
- Introduction to advanced data analysis tools used in marketing
- Case Study on Using AI to Optimize Data-Driven Marketing Decision Making
- Session 4: Personalization and segmentation using AI
- Exploring ways to use AI for marketing campaign personalization
- AI-based advanced segmentation strategies to effectively target audiences
- Practical examples of successful personalized marketing campaigns using AI
- Session 5: Automating Marketing Campaigns Using AI
- Introducing AI-powered marketing automation tools and platforms
- Developing intelligent automated marketing campaigns
- Case study on marketing automation effectiveness 'AI-based marketing automation'}
- Session 6: Ethical and regulatory challenges related to the use of AI in marketing
- Discussion on ethical issues related to the use of AI in marketing (privacy, manipulation, etc.)
- Overview of regulations and standards for data protection data in the context of AI in marketing
- Recommendations for responsible use of AI in marketing strategies
