Description
For Marketing and Sales monitoring and foresight to go beyond the scope of surveillance and participate in the company's strategic decisions, the approach must be professionalized and marketing and sales work in synergy. This training in marketing and competitive monitoring provides methodology and concrete tools for monitoring and foresight.
Who is this training for ?
For whom ?Marketing and sales manager. Product manager, market manager, sales and pre-sales engineer. Responsible for studies, monitoring and foresight when taking office. Anyone in charge of marketing and competitive monitoring.
Prerequisites
Training objectives
Training program
- Anticipate customer demand and competitive strategies
- Marketing monitoring monitoring fields.
- Marketing and commercial foresight: from information to decision-making.
- Optimization of monitoring: marketing/sales structures and synergy.
- The key principles: proactivity; weak signals; ethics;
- Marketing monitoring and surveillance areas Appropriate competition analysis tools.
- Identify customer analysis methodologies.
- Monitor the evolution of market segments.
- Spot trends and measure their influence.
- Collect information
- Identify available external and internal sources.
- Run a network of sensors.
- Information categories.
- Monitoring sites: RSS feeds.
- Social media as a source of monitoring.
- Watch over
- Internet and social networks The ABC approach.
- Search semantics.
- Adopt good internet search practices.
- Monitoring tools (RSS feed, monitoring platform, etc.).
- To process information
- Sort, validate, synthesize information.
- Structure and prioritize messages.
- Pay attention to weak signals.
- Visualize 'competition information.'}
- Share and disseminate information
- Types of publication.
- Publication vectors.
- The distribution plan.
- Branding takes care.
