Description
Expanding internationally represents a significant investment. But how to select your markets to obtain rapid ROI? The purpose of this training is to enable you to find promising markets, classify them in order of importance and know on which you can quickly achieve profitable turnover.
Who is this training for ?
For whom ?Managing Director of SME. Sales Director in charge of the company's international development. Export Director. Area manager.
Prerequisites
Training objectives
Training program
- Before the face-to-face
don’t have a program yet
- Collect market data
- Select promising markets A self-diagnosis Use customs data.
- Know the customs duties and import procedures applied by the different markets.
- Collect the information on market marketing structures.
- Build your market selection grid
- Build your own market selection grid according to your products.
- Apply the multiplier coefficients adapted to your markets.
- Select your target markets.
- 5Analyze your market
- Organize market development Use the right channels to collect market data.
- Select your contacts and obtain information on the commercial organization of your market.
- Select and prepare your negotiation with your local partners Detect and collect information on your future partners. Build the selection grid for your partners.
- Prepare your presentation file as a reference tool to start your negotiation.
- Understand the cultural specificity of your partner.
- After face-to-face, implementation in a work situation
- A challenge every week for weeks.
