Description
The web, especially when viewed from a mobile phone, must be increasingly visual to capture visitors' attention. Marketers must constantly create new visual content to liven up their pages. During this course, participants are invited to choose the most suitable visual content and to use tools to create images, infographics or videos that are easily shareable on the web and social networks.
Who is this training for ?
For whom ?Marketing and digital communications manager, community manager, marketing and communications project manager.
Prerequisites
- Be comfortable in a Windows environment, master the web and social networks.
Training objectives
Training program
- Before the face-to-face
- A self-diagnosis.
- Create impactful images
- Create an image for Facebook, Instagram, Pinterest,...
- Effective images for viral sharing.
- Retouches and filters.
- The relationship between image and text.
- Take and choose images
- Image banks: royalty-free, rights-managed, creative commons...
- Photos taken with a mobile phone.
- Conditions of use and rights To the picture.
- Create an effective infographic
- Design your infographic: organize numbers and ideas.
- Use Infogram or Canva.
- Story and video content
- Design a coherent story for Instagram.
- Script and enrich images and videos.
- Videos on the fly for web use.
- Create a “key moments” video using Quik.
- Develop and distribute your visual content
- The graphic unit for your content
- Recycle and adapt your visual content.
- Create content for an event.
- Optimize the diffusion over time.
- After face-to-face, implementation in a work situation
- A strengthening program: "One challenge per week for 7 weeks".
