Description

Every day, a colossal mass of information arrives in the company, and it is necessary to manage and centralize it. This course will allow you to measure the assets of the intranet and will show you how to make dynamic content accessible and structure it automatically.

Who is this training for ?

For whom ?

Communication services employees. Intranet managers, internal communications.

Prerequisites

None.

Training objectives

Understand users' modes of communication

Choose content and define your editorial line

Develop the attractiveness of the intranet

Launch and animate your intranet over time

Training program

• Set up an intranet with predominantly internal communication
  • Recent developments in the intranet.
  • New uses and expectations of employees.
  • User modes of communication.
  • The functions of information, training, communication, collaboration.
  • The conditions for success: coordinate, lead, create the conditions for sharing.
  • The diagnosis of the existing and the information collection system.
  • Exercise: Define the means to raise awareness and support employees in discovering an intranet.
• Choose the type of information to put online
  • The different types of uses and information.
  • The development of specifications.
  • Contents and services.
  • Management and editorial line.
  • The social directory and the corporate social network.
  • Exercise: Make a list of possible information and content to put in place line.
• Develop a useful and attractive intranet
  • Organizing content in real time.
  • The choice of ergonomics.
  • Editorial formats.
  • The advantages of multimedia: RSS feeds, podcasts, videos.
  • Good writing and presentation practices.
  • Enrich your content with multimedia and interactivity.
  • Exercise: Exercise: writing a web page.
• Launch and communicate on the intranet
  • Anticipate and prepare your communication.
  • Lead a network of communicators.
  • Launch and promote your intranet: competitions, questionnaires, chat, interactive games.
  • Innovate in your communication: useful creativity techniques.
  • List the most effective means of communication.
  • Train users.
  • Understand and support change.
  • Exercise: Write your plan for launching an intranet.
• Keep your intranet alive and running over time
  • Manage the implementation of the intranet.
  • Ensure monitoring.
  • Exploit the behavior of "intranauts".
  • Stimulate visits and take advantage of traffic analysis tools.
  • Solicit users in the process of enriching the intranet.
  • Exercise: Exchange of best practices for maintaining your Intranet.