Description
This training provides you with all the keys to digital marketing with a strategic and operational vision, necessary for its integration into your overall marketing approach. The key principles and issues of web marketing strategy, SEO and social media are deciphered in a pragmatic way allowing for easy transposition into your business.
Who is this training for ?
For whom ?Marketing manager, product manager and market manager. Digital marketing project manager taking up position. Webmaster and responsible for digital marketing actions taking up his position.
Prerequisites
Training objectives
- Acquire a vision and an operational approach to digital marketing.
- Appropriate the approach and the tools to define a digital marketing strategy.
- Integrate the levers of a referencing strategy (SEM, SEO, SEA).
- Know the panorama of social networks to develop its presence.
Training program
- Introduction au marketing digital
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- Planning, creating and implementing a digital marketing strategy
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- Model for defining a digital marketing strategy
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- Natural SEO referencing.
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- Writing for the Internet user and for search engines.
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- Google Ads. •
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- Facebook Ads.
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- Instagram Ads
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- Content marketing
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- Inbound marketing.
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- Linkedin Ads
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- Mass Mailing, SMS, Whatsapp.
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- Call To Action.
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- Emailing Marketing
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- Marketing automation
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- Google My Business
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