Description
A successful email campaign requires more and more expertise given 'marketing permission' and new technical and legal constraints. This training in creating effective e-mailing campaigns takes place in the form of a practical workshop and allows you to work on your own responsive e-mailing campaigns.
Who is this training for ?
For whom ?Digital marketing manager, web marketing, e-mailing campaign manager. Web marketing and digital communication project manager. Direct marketing manager. Anyone involved in carrying out e-mailing operations, or in charge of web marketing campaigns.
Prerequisites
Training objectives
Training program
- Define your e-mailing strategy Current use of e-mails in
- BtoC and BtoB.
- From outbound marketing strategy to inbound marketing strategy.
- Prospecting and promotion approaches in BtoC and BtoB.
- Design a responsive email Editorial: key rules, benefits of personalization and targeting.
- Responsive Design: case of emails read on mobile or tablet.
- Improve opening rates, reactivity rates, landing page performance.
- Set up and measure your email campaigns
- Brief, check-list et planning type.
- Optimize deliverability
- Key metrics: analyzes and decisions Benchmarks Deliverability issues.
- What parameters affect the deliverability of your emails.
- Measure the deliverability of your emails e-mails.
- Database: hygiene rules, how to manage inactive people.
- Develop your email address potential Mechanisms for capturing emails on your site or at the point of sale. Competitions, draws and co-registration (co-subscription).
- Rent email addresses: reference budgets in BtoB and BtoC.
- Evaluate the interest of social media to capture addresses.
- Plan your e-mailing campaigns Define your plan by integrating a test logic (split runs) and follow-up.
- Optimize the rhythm of routing to preserve its bases.
- Choose a routing solution.
