Description

This very practical course is particularly recommended for people who are new to the social web. It allows you to discover the main principles and uses of the collaborative Web and to become familiar with the management and administration tools of several social platforms.

Who is this training for ?

For whom ?

Anyone wishing to familiarize themselves with the main social networks, in a professional context or for personal use.

Prerequisites

None.

Training objectives

Identify the challenges of the social Web and understand their principles.

Master the vocabulary and uses of the social Web.

Create and manage accounts on the main social networks.

Improve your visibility on social networks

Training program

• Understanding the social web and its challenges
  • Understand the change in communication methods on the Web.
  • Identify the main levers: social networks, blogs, proprietary social networks.
  • Discover collaborative and social plug-ins.
  • Evaluate the impact of e-Reputation on businesses.
  • Know the benefits of the social Web.
• Use Facebook and Twitter
  • Create a Facebook profile, group or page.
  • Discover the most useful features of Facebook.
  • Customise your page with tabs and third-party applications .
  • Manage and analyze your publications with the Facebook administration interface.
  • Know how to tweet and know the uses of Twitter.
  • Create and personalize a Twitter profile.
  • Find useful profiles and be identified.
  • Ensure professional monitoring.
  • Practical work Create pages, install applications and manage publications on Facebook.
  • Use the main features of Twitter: search for hashtags, influential profiles.
• Develop your professional networks with LinkedIn and Viadeo
  • Make yourself visible: optimize and enrich your profile.
  • Build and manage your network of contacts.
  • Develop your company page and "showcases
  • Create a discussion group.
  • Practical work rnOptimize the content of your personal or company profile, test the creation of company pages.
• Discover other collaborative platforms and their features
  • Photo sharing: Flickr, Pinterest, Instagram.
  • Video sharing: Youtube, Dailymotion, Vimeo.
  • Presentation sharing: Slideshare.
  • Geolocation: Foursquare.
  • Curation: Scoop.IT, Storify, Twylah, Paper.LI.
  • Optimize the management of your presence on social networks: discover the platforms of social media management.
  • Demonstration Getting started with the main functions of different platforms.
  • Using a multi-profile management application.